KFC

4 million loyalty cards. 2 months. Distributed to 900
national locations.

The Project

Deliver free chicken to the masses (and employee benefits too) using a trio of beautifully designed and printed KFC loyalty cards. Sounds easy.

This technical odyssey required heaps of R&D, a touch of product innovation plus a side of cost reduction to bring this plastic card printing project alive.

What we did

Printing. Barcode development. Fulfilment. Distribution. We handled it all.

White KFC Colonels Club Loyalty Card Made By Oomph

Clear core card

At the heart of this campaign is a personalised card with the KFC brand icon. Using Pantone and metallic ink, we printed a series of white, red and gold cards.

Barcode development

The biggest challenge was making the barcode scan reliably, without being visible from the front. Lots of R&D on ink density and barcode size made this work.

Print and fulfilment

We made an A5 leaflet for both the UK and Ireland with a die cut aperture. The card was glued inside the leaflet with barcode visible to enable brisk scanning.

“The nice guys at Made by Oomph were with us every step of the way throughout this high speed plastic card project – delivering consistent and high quality plastic cards and leaflets so our customers can now get what they love the most – Free KFC!”

KFC

Oomph Customer Champions pride themselves on

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Communication

Managing your project and providing regular milestone updates.

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Expertise

Providing deft advice and timely support you can rely on.

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Clarity

Simplifying our plastic card range; helping you make the correct choice, every time.

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Guidance

Taking you through the Oomph experience, identifying pitfalls to deliver your perfect solution.

Your cards, your way

We’ve developed an extensive range of card shapes, sizes, finishes and features. Opt for 60% recycled plastic cards or ultra-natural Pulper cards made from wood fibre. Giving you the freedom to create your perfect card.

View Features and Finishes

Our goal is your success

We make a difference by focusing on inspiration, advice, support and hands-on project management.

Free sample pack

Our Wow Pack is a showcase of our dedication to creating unique plastic card solutions tailored to our client’s needs. Be inspired.

Get a Sample Pack

We’re trusted by our clients for our no-nonsense approach to plastic cards printing

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Technically advanced

Innovation is in our DNA. We’re always ready to jump at the chance to try something new.

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Choice of finish

Super glossy, smooth matt or our new tactile matt+ finish, we’ve got you covered.

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Quality components

Our cards are made using brilliantly-crisp white plastic from Italy and vivid ink from Japan.