The Project

Deliver free chicken to the masses (and employee benefits too) using a trio of beautifully designed and printed KFC loyalty cards. Sounds easy.

This technical odyssey required heaps of R&D, a touch of product innovation plus a side of cost reduction to bring this plastic card printing project alive.

What we did

Printing. Barcode development. Fulfilment. Distribution. We handled it all.

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Clear core card

At the heart of this campaign is a personalised card with the KFC brand icon. Using Pantone and metallic ink, we printed a series of white, red and gold cards.

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Barcode development

The biggest challenge was making the barcode scan reliably, without being visible from the front. Lots of R&D on ink density and barcode size, impacting final card design.

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Print and fulfilment

We made a 4pp A5 leaflet for both the UK and Ireland with a die cut aperture. The card was glued inside the leaflet with barcode visible to enable brisk scanning at the tills.

The nice guys at Made by Oomph were with us every step of the way throughout this high speed plastic card project – delivering consistent and high quality plastic cards and leaflets so our customers can now get what they love the most – Free KFC!

KFC

Oomph Customer Champions pride themselves on

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Managing your project and providing regular milestone updates.

Communication

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Providing deft advice and timely support you can rely on.

Expertise

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Simplifying our plastic card range; helping you make the correct choice, every time.

Clarity

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Taking you through the Oomph experience, identifying pitfalls to deliver your perfect solution.

Guidance

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Your cards, your way

We’ve developed an extensive range of plastic card shapes, sizes, finishes and features. Giving you the freedom to create your perfect card.

View our PLASTIC CARDS range

Our goal is your success

We make a difference by focusing on inspiration, advice, support and hands-on project management.

Free Wow Pack

Our Wow Pack is a showcase of our dedication to creating unique plastic card solutions tailored to our client’s needs. Be inspired.

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We're trusted by our clients for our no-nonsense approach to plastic cards printing

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Innovation is in our DNA. We're always ready to jump at the chance to try something new.

Technically advanced

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Super glossy, smooth matt or our new tactile matt+ finish, we've got you covered.

Choice of finish

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Our cards are made using brilliantly-crisp white plastic from Italy and vivid ink from Japan.

Quality components