Oomph blog

The Best and Worst Rebrands of All Time

Here at Oomph, we understand the huge impact that good branding can have on a company's success, which means we also understand the damage it can do when a business gets it wrong. In order to show you what we mean, we identified what we believe to be 30 of the best and worst rebrands of all time, and placed them all in this infographic below.

From the infamous Gap rebrand which cost the company a staggering $100 million and lasted only six days, to the success story of Burberry who managed to regain their rightful place within style's most elite after their popular designs became linked to gang culture. So whether you're looking for some brand inspiration, or simply a guide on what not to do, this infographic has it all.

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